Tag Archives: Webinars

FEATURE

The Value of Processes & Systems To Grow Your Business Virtually with Erich Castillo (Ep. 26)



Effective management and having systems in place are some of the aspects that Jeremy Houser and his advisors value the most in their business setting. 

However, going 100% virtual when it comes to marketing is not for everyone.

In this episode, Jeremy Houser is joined by financial advisor and founder of Cornerstone Wealth Management, Erich Castillo, to unveil this year’s wins and losses when it comes to business innovation, consistency, and client connection. Erich and Jeremy also shed light on the benefits of incorporating business-oriented online and digital tools.

Erich discusses: 

  • The importance of keeping a consistent message across your business 
  • Some business challenges he has faced this year 
  • Stories and processes that are helping him this year convert prospects
  • How going virtual has allowed his business to scale and become more efficient 
  • And more!

Connect with Erich Castillo:

Book time with Jeremy Houser:

Connect with Jeremy Houser:

About Our Guest:

Erich Castillo is the founder of Cornerstone Wealth Management. Originally from San Francisco, he has traveled and lived all around the world, eventually landing in Lexington, Kentucky, while earning a Bachelor’s degree in Finance and Education at the University of Kentucky. Erich had the opportunity to work as an athletic trainer for the football, basketball, soccer, women’s gymnastics, and men’s tennis teams. 

Erich began his professional career in 1997 at American Express Financial Advisors, achieving numerous accolades and awards, which inspired him to found his own business. In 2004, he founded Cornerstone Wealth Management, where he has more flexibility to provide personalized and client-centric service. 


FEATURE

Tips & Processes to Manage Your Practice In This Virtual Environment with Al Caicedo (Ep. 22)



In the last couple of years, there has been a shift in businesses, creating an abundance of advisors working virtually. 

But it is not as easy as it may seem. To successfully manage a virtual business, you must stand out from the crowd.

In this episode, Jeremy Houser speaks with Al Caicedo, president, and owner of CKS Summit Group. Al shares different strategies advisors can incorporate when switching to an online platform and the personalization they need to create a loyal customer base. 

Al discusses: 

  • The importance of incorporating webinars and video messaging within your practice 
  • The truth about trust, ego, and commitment when it comes to building and maintaining a business in this virtual environment 
  • How to keep your clients informed without throwing them an abundance of oversaturated information
  • Ways to personalize your relationship with your clients 
  • And more!

Resources:

Connect with Al Caicedo:

Book Time with Jeremy Houser: 

Connect with Jeremy Houser:

About Our Guest:

Al Caicedo is the president and owner of CKS Summit Group. Al’s focus is to help his clients enjoy their lifestyle beyond the workplace and into their retirement years. He educates and enables them to come to understand for themselves the financial path they should follow. He has spent twenty years helping clients protect and preserve their assets. His safe money strategies helped clients save millions of dollars during the latest market collapse.