Tag Archives: Marketing

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Getting Ahead of This Year’s First Quarter with Effective Systems (Ep. 15)



Just like that, the first quarter is over. Hard work coupled with effective communication is necessary to build momentum into the rest of the year.

In this episode, Jeremy Houser discusses the many successes his team of advisors have seen in the first quarter and the several strategies the team has used to surpass their first quarter goals. Learn more about how you can separate your business from the pack through highly effective marketing and systems.

Jeremy discusses: 

  • What is separating certain advisors from the rest of the pack
  • How to effectively market to your specific client base
  • Crafting effective messaging for social media
  • How to adapt your business to build an effective brand online
  • And more

Resources: 

Book Time with Jeremy Houser: 

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10. Centering your Business Relationships for Longevity with Steve Kerns



Becoming one of the respected insurance marketing advisory companies in the United States does not happen accidentally. Focusing on building relationships is key to success as an advisor and operating a successful organization.

In this episode, Jeremy Houser sits down with Steve Kerns, founder and president of InsurMark. They discuss Steve’s journey as an entrepreneur, the challenges of running a successful insurance distribution business, and how InsurMark has been able to stay profitable and continue to grow even during hard times.

Jeremy and Steve discuss: 

  • How a sandwich business played a critical role in entrepreneurial education which lead to the success of InsurMark
  • How InsurMark overcomes primary challenges by being rooted client-centered values
  • How to stay relevant and successful in a saturated market
  • What to be aware of in 2022 as a financial advisor
  • And more

Connect With Steve Kerns:

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About Our Guest:

Steve is a visionary and coach with a keen ability to spot industry and demographic trends. In 1983, he and his wife, Becky, founded InsurMark, which is known for its integrity, innovation, leadership and service. It is now a well-established and well-respected national insurance marketing organization with thousands of advisor-partners in all 50 states. He functions as our chief strategic officer, in addition to his responsibilities as President. Steve is also founding partner of LifeUSA, known today as Allianz, of The Annexus Group, Market Synergy Group, and Collabrix


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9. Becoming an Expert to Create Solutions With Chad Owen



To shift from taking orders to creating a solution process as a financial advisor means you need to change your approach at work.

In this episode, Jeremy Houser talks with Chad Owen, annuity sales coach and founder of Retirement Realized Agents Academy (also known as InsurMark Sales Success Academy). They discuss how his mentorship program can improve an advisor’s annual annuity average, the critical habit changes that allow you to improve, and how you can effectively leverage marketers to grow your business.

Chad Owen discusses: 

  • Secrets that have helped him write over $220 Million of FIA business in his career
  • Why his mentorship program is important for financial professionals and the succession of their business and peers
  • How to become a $5 Million, $10 Million, $20 Million dollar FIA producer
  • How to improve your key metrics through effective education and industry awareness 
  • The number one thing to do as an advisor is to provide a solution and gain confidence from your clients
  • What you should expect from your marketer to assist and grow your business
  • And more

Resources: 

Connect With Chad Owen:

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About Our Guest:

Chad Owen, The Annuity Sales Coach, has written over $220,000,000 in personal annuity production since 2008 as a solo annuity producer and licensed insurance agent. He takes average agents and helps them become elite producers through a solution based approach to selling. He is one of the most successful solo annuity producers in the entire industry and now is set on helping agents defy the odds and find massive success and freedom in their lives.


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6. The Process of Building Familiarity and Trust With Al Caicedo



In the last year, many advisors have tried to adapt to the virtual world to conduct their business. 

But it is not as easy as it may seem. You have to build out a parallel world and understand the nuances of what’s going on.

In this episode, Jeremy Houser speaks with Al Caicedo, president and owner of CKS Summit Group. Al shares how the dynamics of marketing has changed for advisors, how he helps coach advisors across the country, and what challenges advisors are facing in the market.

Al discusses: 

  • The biggest mistakes for advisors taking their presentations from in-person to virtual
  • The point where he almost gave up on teaching hundreds of advisors
  • The trends in the virtual world––and how this data helps advisors
  • The biggest challenge advisors face when having virtual appointments with prospects
  • What helps advisors to engage emotionally with prospects
  • The future of our industry
  • And more

Connect With Al Caicedo:

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About Our Guest:

Al Caicedo is President and Owner of CKS Summit Group, founded in 1998. Al’s focus and objective is to help ensure his clients are able to enjoy their lifestyle beyond the workplace and into their retirement years. He educates and enables them to come to understand for themselves, the financial path they should follow. He has spent twenty years helping clients protect and preserve their assets. His safe money strategies helped clients save millions of dollars during the latest market collapse.


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3. The Independent Advisor: AMP sit down with Tim



If you’re open to new ideas and looking to move your business forward, that’s the first step in making positive change happen in your business.

In this episode, Jeremy Houser speaks with Tim Whisler CRPC®, CLTC® president and founder of The Whisler Agency. Tim shares his direct experiences in the Advisor Mentorship Program and how he has been able to utilize the system to grow his business.

Tim discusses: 

  • Why the past year was a record year for his business
  • Resources that are helping him double his business in 2021
  • Two challenges he struggles with as he’s growing his business
  • What drives him to help people retire safely and give them protection
  • How his prospects find him through his marketing
  • And more

Connect With Tim Whisler:

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About Our Guest:

Tim Whisler: Tim is the president and founder of The Whisler Agency, an independent and comprehensive financial services firm. His mission statement is “to provide retirees and soon-to-be retirees with a greater sense of confidence about their retirement plan.” Tim holds the Chartered Retirement Planning CounselorSM designation and the Certified in Long-Term Care designation. These advanced studies provide him the additional knowledge to help effectively evaluate your financial situation and design a retirement plan tailored for you.

 

 


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2. Gravitate Towards Business Growth with Proven Processes and Systems



Jeremy Houser is a seasoned veteran of the financial services industry who has worked with some of the top advisors over the past decade. 

In that time he has learned that processes and systems are key to establishing success in growing your business.

In this episode, Jeremy Houser shares some of the processes his advisors have learned and implemented at InsurMark. He also discusses how he began educating advisors to implement systems and processes into their practices in order to grow and succeed with the Advisor Mentorship Program (AMP). 

Jeremy discusses: 

  • Why advisors choose to work with him and InsurMark
  • Why he started the Advisor Mentorship Program (AMP) and how it serves advisors
  • The importance of adapting to changes in the industry to stay relevant as advisors
  • What the AMP value engineering process is and how it helps advisors succeed
  • And more

Connect With Jeremy Houser: